McDonald‘s apologies to Chinese consumers for selling expired food

McDonald’s on Monday apologized after media reports said that two of its outlets in China sold food made of expired ingredients and the outlet moved to  change the labels, sparking heated discussion online. 

The company said in a statement that it is actively cooperating with local market regulator in conducting an investigation and will address any violation of operational standards.

"We apologize for the impact from the restaurants involved. We are duty-bound to further strengthen the implementation and enforcement of the restaurants' code of practice," the company said in a statement.

Two McDonald’s restaurants in Zhengzhou, Central China’s Henan Province and Jinan, East China’s Shandong Province, were discovered to selling expired food, using expired ingredients, changing the food expiration labels and other issues, bjnews.com reported on Monday. 

The report soon sparked a heat discussion on Chinese social media. The hashtag “McDonald’s changing labels for expired food ingredient to extend the usage” reached 65.76 million views on Weibo, sparking more than 16,000 postings as of press time.

Many Chinese netizens have expressed their disappointment saying McDonald’s have let them down. 

Local market regulators in Zhengzhou and Jinan cities have launched investigations as health and food safety officials conduct onsite probes. 

McDonald's CEO Chris Kempczinski said during the company’s 2023 earnings call that he saw strong growth in the Chinese market and was pleased with McDonald's performance in the market. McDonald's plans to launch 1,000 new outlets in Chinese mainland this year.